RED APPLE ОБЪЯВИЛ ШОРТ-ЛИСТЫ

Жюри назвало номинантов на главные призы фестиваля во всех конкурсах. Всего в конкурсной программе приняло участие 898 работ из 29 стран.

 

OUTDOOR ADVERTISING
Title Agency Country Subcategory
1 Tweet To Eat Abbott Mead Vickers BBDO England FMCG
2 Breathe Again Y&R Shanghai China Durable goods
3 MOSCOW REAL GIRLS W+K Amsterdam Netherlands Durable goods
4 Safety Truck Leo Burnett Argentina Argentina Durable goods
5 Keep the Story Alive BBDO Guerrero Philippines Human services
6 Listen to me Voskhod Russia Media and entertainment
MEDIA PROJECTS
 № Title Agency Country Subcategory
1 Sneeze Attack Red Pepper Russia Best usage of united mediachannel
2 Suffocation Leo Burnett London England Best usage of united mediachannel
3 The Banner That Makes You Like Banners BBDO Russia Group Russia Best usage of united mediachannel
4 Keep The Flame Alive Leo Burnett Beirut Lebanon Best usage of the mixed media
5 Kvartirovedenie Instinct Russia Best usage of the mixed media
6 Listen to me Voskhod Russia Best usage of the mixed media
7 Vodafone «Between Us» Y&R Team Red Istanbul Turkey Best usage of the mixed media
8 Audible street-art Voskhod Russia Best usage of non-standard advertising (New media)
9 Lebanon4sale Leo Burnett Beirut Lebanon Best usage of non-standard advertising (New media)
10 Love Cinema Instinct Russia Best usage of non-standard advertising (New media)
11 More than a sign Y&R Moscow Russia Best usage of non-standard advertising (New media)
12 MOSCOW REAL GIRLS — INSTAPOSTERS Instinct, Russia Russia Best usage of non-standard advertising (New media)
13 The 2 Euro T-Shirt — A Social Experiment BBDO Group Germany GmbH Germany Best usage of non-standard advertising (New media)
LABEL AND PACKAGING
 № Title Agency Country Subcategory
1 Chernigivske Karaoke Cans BBDO Ukraine Ukraine Drinks
2 Squeeze Bottles Leo Burnett Berlin Germany Drinks
3 Staropramen Limited Edition BBDO Ukraine Ukraine Drinks
4 Stella Artois Film Festival Edition BBDO Ukraine Ukraine Drinks
5 Krasnogorye Science Russia Food products
6 SHOPPING LIST Depot WPF Russia Food products
7 The Burger Report Leo Burnett Frankfurt Germany Food products
INDOOR ADVERTISING
 № Title Agency Country Subcategory
1 Future — A Gallery By Johnnie Walker Leo Burnett Colombia Colombia FMCG
2 Safe Side — Rats IMPACT BBDO UAE Durable goods
DM-MATERIALS AND SOUVENIRS
Title Agency Country Subcategory
1 EYE-TRACKING PACKAGING Depot WPF Russia DM-materials and souvenirs
2 Listen to me Voskhod Russia DM-materials and souvenirs
3 Suffocation Leo Burnett London England DM-materials and souvenirs
4 The Tribal Rapport Field Guide IMPACT BBDO UAE DM-materials and souvenirs
COMMUNICATION DESIGN
 № Title Agency Country Subcategory
1 Alive memory Friends Moscow Russia Corporate identity
2 TREKHGORNAYA MANUFACTORY ICE Russia Corporate identity
3 Divan.ru Suprematika Russia Corporate identity
4 Eye Caring Identity Red Pepper Russia Corporate identity
5 EYE-TRACKING IDENTITY Depot WPF Russia Corporate identity
6 Listen to me Voskhod Russia Corporate identity
7 MOSCOW IDENTITY Depot WPF Russia Corporate identity
8 Moskvazbuka Suprematika Russia Corporate identity
9 SHOPPING LIST Depot WPF Russia Corporate identity
10 Structure BBDO Ukraine Ukraine Corporate identity
11 S7 Book Calendar Tutkov Russia Calendars
12 Listen to me Voskhod Russia Print design
13 MOSCOW IDENTITY Depot WPF Russia Print design
14 The Tribal Rapport Field Guide IMPACT BBDO UAE Print design

DIGITAL ADVERTISING (CAMPAIGNS+INTERACTIVE TOOLS),
RINT ADVERTISING + PRINT ADVERTISING CRAFT

DIGITAL ADVERTISING (CAMPAIGNS)
Title Agency Country Subcategory
1 Alive memory Friends Moscow Russia Integrated campaigns
2 MOSCOW REAL GIRLS — INSTAPOSTERS Instinct Russia Integrated campaigns
3 Vote for us. We’ll vote for you Leo Burnett Beirut Lebanon Integrated campaigns
4 Give Mom Back Her Name IMPACT BBDO UAE Social media campaigns
5 Goodbye Bad Luck IMPACT BBDO UAE Social media campaigns
6 Keep The Flame Alive Leo Burnett Beirut Lebanon Social media campaigns
7 MOSCOW REAL GIRLS — INSTAPOSTERS Instinct Russia Social media campaigns
8 Vote for us. We’ll vote for you Leo Burnett Beirut Lebanon Social media campaigns
9 #LikeAGirl Leo Burnett Chicago, London, Toronto USA, Great Britain, Canada Online PR and brand reputation campaigns
10 8Mamarch BBDO Russia Group Russia Online PR and brand reputation campaigns
11 Alive memory Friends Moscow Russia Online PR and brand reputation campaigns
12 The 2 Euro T-Shirt — A Social Experiment BBDO Group Germany GmbH Germany Digital Out-of-home
13 The Parking Billboard Leo Burnett Frankfurt Germany Digital Out-of-home
DIGITAL ADVERTISING (INTERACTIVE TOOLS)
 № Title Agency Country Subcategory
1 Alive memory Friends Moscow Russia Website
2 Norilskfilm ONY Russia Website
3 One Dollar Lesson GREY MOSCOW Russia Website
4 Give Mom Back Her Name IMPACT BBDO UAE Internet video
5 Mortal Timeline BBDO Russia Group Russia Internet video
6 Hearing Hands Leo Burnett Istanbul Turkey Internet video
7 BackMeApp Leo Burnett Milan Italy Mobile and touch-pad campaigns and applications
8 Listen to me Voskhod Russia Mobile and touch-pad campaigns and applications
9 The Banner That Makes You Like Banners BBDO Russia Group Russia Display advertising
10 #LikeAGirl Leo Burnett Chicago, London, Toronto USA, Great Britain, Canada Branded content
11 Alive Memory «New live of front letters» Friends Moscow Russia Branded content
PRINT ADVERTISING (CRAFT)
 № Title Agency Country Subcategory
1 Adventure Beckons — Axi IMPACT BBDO UAE Print advertising (craft)
2 Adventure Beckons — Dongria Kondh IMPACT BBDO UAE Print advertising (craft)
3 Adventure Beckons — Huli Wigmen IMPACT BBDO UAE Print advertising (craft)
4 HAMSTER WHEEL. CHILDREN Media-Storm Advertising Russia Print advertising (craft)
5 HAMSTER WHEEL. TRAM Media-Storm Advertising Russia Print advertising (craft)
6 Kvartirovedenie Instinct Russia Print advertising (craft)
7 No chance to meet cowboys Geometry Global Ukraine Ukraine Print advertising (craft)
8 Widows — Ant IMPACT BBDO UAE Print advertising (craft)
9 Widows — Cockroach IMPACT BBDO UAE Print advertising (craft)
10 Widows — Fly IMPACT BBDO UAE Print advertising (craft)
PRINT ADVERTISING
Title Agency Country Subcategory
1 Safe Side — Rats IMPACT BBDO UAE Durable goods
2 Ad Nominem Leo Burnett Dubai UAE Human services
3 Botox Pet Leo Burnett Dubai UAE Human services
4 Nuclear Love Leo Burnett Dubai UAE Human services

 

INNOVATIVE ADVERTISING
 № Title Agency Cuntry Subcategory
1 Imagination Machine Wieden+Kennedy Amsterdam The Netherlands Best innovative solution in advertising and marketing
2 Listen to me Voskhod Russia Best innovative solution in advertising and marketing
3 Mortal Timeline BBDO Russia Group Russia Best innovative solution in advertising and marketing
4 Safety Truck Leo Burnett Argentina Argentina Best innovative solution in advertising and marketing
5 The Banner That Makes You Like Banners BBDO Russia Group Russia Best innovative solution in advertising and marketing

 

PROMO CAMPAIGNS
 № Title Agency Country Subcategory
1 #MyFamilyCan Leo Burnett Melbourne Australia Best sales promotion campaign
2 Love Cinema Instinct Russia Best event marketing campaign (including sponsorship)
3 Keep The Flame Alive Leo Burnett Beirut Lebanon Best integrated campaign
4 Listen to me Voskhod Russia Best integrated campaign
5 Wake Up Love Instinct Russia Best integrated campaign
6 #LikeAGirl Leo Burnett Chicago, London, Toronto USA, Great Britain, Canada Best digital marketing campaign
7 MOSCOW REAL GIRLS — INSTAPOSTERS Instinct Russia Best digital marketing campaign
8 The Test Drive Billboard The Campaign Palace Manila Philippines Best direct marketing campaign/CRM
9 Kvartirovedenie Instinct Russia Best direct marketing campaign/CRM

 

ADVERTISING CAMPAIGNS
 № Title Agency Country Subcategory
1 #LikeAGirl Leo Burnett Chicago, London, Toronto USA, Great Britain, Canada FMCG
2 Keep The Flame Alive Leo Burnett Beirut Lebanon FMCG
3 MOSCOW REAL GIRLS — INSTAPOSTERS Instinct Russia Durable goods
4 Wake Up Love Instinct Russia Durable goods
5 Alive memory Friends Moscow Russia Media and entertainment
6 Listen to me Voskhod Russia Media and entertainment
7 Vodafone «Between Us» Y&R Team Red Istanbul Turkey Human services

 

CREATIVE EFFECTIVENESS
 № Title Agency Country Subcategory
1 Create What You Want Instinct Russia Creative effectiveness

 

RADIO ADVERTISING
 № Title Agency Country Subcategory
1 Pillow Talk — Cream IMPACT BBDO UAE Radio advertising
2 Pillow Talk — Michelle IMPACT BBDO UAE Radio advertising
3 Pillow Talk — Tuesday IMPACT BBDO UAE Radio advertising

 

SOCIAL ADVERTISING
 № Title Agency Country Subcategory
1 The Eyes of A Child Leo Burnett France France TV and cinema advertising
2 To help all Friends Moscow Russia TV and cinema advertising
3 War Green Penguin Media Kazakhstan TV and cinema advertising
4 Suffocation Leo Burnett London England Outdoor/print advertising
5 8Mamarch BBDO Russia Group Russia Advertising campaigns
6 Friend for friend e:mg Russia Advertising campaigns
7 Give Mom Back Her Name IMPACT BBDO UAE Advertising campaigns
8 Keep the Story Alive BBDO Guerrero Philippines Non-standard advertising (New media)
9 More than a sign Y&R Moscow Russia Non-standard advertising (New media)
10 Mortal Timeline BBDO Russia Group Russia Non-standard advertising (New media)
11 The 2 Euro T-Shirt — A Social Experiment BBDO Group Germany GmbH Germany Non-standard advertising (New media)
12 Lebanon4sale Leo Burnett Beirut Lebanon City advertising

 

TV AND CINEMA ADVERTISING (CRAFT)
 № Title Agency Country Subcategory
1 Too Distressing Leo Burnett Dubai UAE Best direction
2 Too Informative Leo Burnett Dubai UAE Best direction
3 Too Insulting Leo Burnett Dubai UAE Best direction
4 Olia, wake up! Reflex Production Russia Best direction
5 Made of Black Abbott Mead Vickers BBDO England Best music
6 37 days Leo Burnett France France Best visual effects and animation

 

TV AND CINEMA ADVERTISING
 № Title Agency Country Subcategory
1 #LikeAGirl Leo Burnett Chicago, London, Toronto USA, Great Britain, Canada FMCG
2 BIRDHOUSES Saatchi&Saatchi Russia FMCG
3 Made of Black Abbott Mead Vickers BBDO England FMCG
4 Popov, The Clown Leo Burnett Frankfurt Germany FMCG
5 Dream Run Leo Burnett Melbourne Australia Durable goods
6 Olya! Wake up! Instinct Russia Durable goods
7 Imagine Wieden+Kennedy Amsterdam The Netherlands Human services
8 Sainsbury’s 1914 Abbott Mead Vickers BBDO England B2b